BeautyOfJoseon

BeautyOfJoseon began with inspiration from the ‘Gyuhapchongseo’ written by Bingheogak Lee, a female Silhak scholar during the Joseon Dynasty, and the wisdom of long life contained within it. Following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations, we present timeless beauty and the traditional secrets of nature contained within it in a modern way.

BeautyOfJoseon uses both traditional oriental medicine ingredients and modern ingredients. According to various skin concerns, we create products by combining the most effective oriental medicinal ingredients with modern ingredients that can maximize the effectiveness of those ingredients. They believe that their true beauty is revealed only when the inner and outer world are in balance. We provide skin care that soothes skin that has become sensitive to external stimulation and a healthy lifestyle that provides a comfortable rest for the body and mind.