Purito

Purito Seoul is a contemporary Korean skincare brand that draws inspiration from Korean ingredients and culture to create delightful, sensorial experiences that connect and inspire.

Puri : Inspired by the Korean word 정화 - "Purification", the "PURI" in our name signifies
our dedication to sourcing the finest, pure ingredients from diverse regions of Korea.
To : The 'To (土)' in PURITO is derived from the Chinese character for "Earth or Soil,"
symbolizing our deep-rooted connection to the planet Earth and its community.