Innisfree

Effective, Nature-Powered Skincare Discovered from the Island.

Like any good origin story, ours has a hint of nostalgia. It started decades ago when our founder Sunghwan Suh watched his mom transform camellia oil into next-level personal care products. Years later, inspired by her skills, he traveled to Jeju Island and laid the foundations for innisfree.
Why Jeju Island? It's a literal paradise. With mineral-rich water, volcanic soil, and the perfect amount of rainfall, it’s an ideal climate for one of the world’s best Green Tea harvests—the heart and soul of our nature-powered skincare.